KLFW 2017 Grand Launch and Designer Schedule #IAMHOMEGROWN

16th to 20th August 2017 | Pavilion Kuala Lumpur

Celebrating its fifth anniversary this year, KLFW RTW 2017 will present an exciting mix of designers in the Malaysian capital over 5 highly anticipated days. Close to 150 designers will be showcasing their never-seen-before “Runway Collection” exclusively at Kuala Lumpur Fashion Week Ready to Wear from the 16^th to 20^th August 2017. 

The anticipating schedule for that 5 days in a row!

To show that Tourism Malaysia is as fashionable as Kuala Lumpur Fashion Week itself, Tourism Malaysia has created a Fashion-On-Go OOTD Truck. This initiative is to encourage public to go on the truck and take an OOTD picture and upload it on social media with the official hash tags #RURunwayReady, #Negaraku, #SayangMalaysia and #IAMHOMEGROWN; Lucky winners will stand a chance to win tickets to Kuala Lumpur Fashion Week and a way for the public to join the fashion festivities.

Highlights of the KLFW RTW 2017!

• KLFW RTW 2017 will collaborate with Amazon Fashion Week TOKYO and will be inviting ONE Malaysian designer to showcase in Amazon Fashion Week TOKYO 2018.

• The KLFW RTW 2017 on-ground campaign of #IAMHOMEGROWN was jointly conceptualized by FashionValet & KLFW RTW 2017. The aim of this campaign is to instil pride and recognition of Malaysian talents in our Fashion and Creative Industry.

• The Grand Winner of the AirAsia Runway Ready Designer 2016, Anuruk Jaidee will be making his debut of complete Runway Collection 2017 at the KLFW RTW 2017.

• In collaboration with Yayasan Noor Al-Syakur (YANAS) 6 young and emerging designers will be showcasing their reinvented collection of Batik in contemporary ready-to-wear fashion under the newly Fashion Forward Ready to Wear: Batik Kelantan segment..

• Dato’ Farah Khan is the founder and president of Malaysia’s leading luxury retailer, The Melium Group, and creative director of her eponymous label, Farah Khan. Farah Khan will be presenting her exclusive Runway collection for KLFW RTW 2017 in conjunction with her 10^th Year Anniversary.

• KLFW RTW’s Initiative in partnership with Isetan KLCC, opens a pop-up store to celebrate Malaysian fashion industry and give local designer labels a boost in a big shopping destination; Suria KLCC.

• Cassey Gan, the recipient of BOF Enhancement Programme in Paris will be showcasing her anticipating collection in KLFW RTW 2017.

• Eclipse will be celebrating their 20^th Anniversary in this year KLFW RTW. The collection for this year is inspired by the Layer Drawing series by Nobuhio Nakanishi. 

• The Official Make-up partner, Bobbi Brown will fly in TEN (10) professional make-up artists from around the region during KLFW RTW 2017.

#KLFW2017 #IAMHOMEGROWN #RURunwayReady, #Negaraku, #SayangMalaysia 

xoxo