KLFW RTW 2015 DAY 2 : Volkswagen Fashion Night With ALIA BASTAMAN For #KLFWRTW2015 #KLFW2015

Ms. Martina  Berg,  Marketing  Director  of Volkswagen Group Malaysia and The boastful designer, Alia Bastamam

KL FASHION WEEK RTW 2015 DAY 2 - ALIA BASTAMAM | 13.08.15 | PAVILION KL

“I am honoured to be collaborating with an iconic brand that I  personally admire. It is amazing that we share an interesting thread of commonality,” Alia says. 

Honest, Simple and Solid Volkswagen Malaysia collaborates with Alia Bastamam at Kuala Lumpur Fashion Week Ready to Wear 2015. Commenting on the collaboration with Alia Bastamam, “Alia is unquestionably  one  of  the  most  established  local designer, whose commitment to timeless and solid design perfectly complements our own philosophies. We are delighted to be exclusively debuting her Spring/Summer 2016 designs at the Volkswagen Fashion Night with Alia Bastamam runway show,” she adds.

Beautifully hosted by Miss Universe Malaysia 2013, Carolyn Ng 

pleated fabrics is the focal point of this SS16 collection

playing with pastel shades of butter and lilac 

the collection is about 'light and bright'

 Loose silhouettes gives a free and undone look

the detailing, oh i love this hairstyle. very pretty!

Front Row: my fav celebrity couple ever, Awal Ashaari and Scha Al Yahya

In the previous seasons, Alia dove into a permanent night,where blinding  glamour ruled  the collections in rich fabrication, sequins, fine lace and  hand sewn embellishments as worn by LOT OF LOCAL CELEBRITIES during the show.  

For this Spring/Summer 2016, Alia puts that luxury away and pares down the offerings. she comes back to the lightness that inspired her to start  the label  when  she  debuted  with  a Resort collection in 2011. Fresh and hopeful, she  says, are what I want this collection to be. I want to bring back that ease and comfort for my clients because thats why I came into this industry in the first place - to design and create pieces that I would want to wear myself.

Over the years, we've garnered a wider customer base and its our responsibility to offer something for everyone.So for SS16, Im including design for the modest woman. I love them and I love how they make modest fashion fresh and chic - I want to be a part of  that for them because they've been so supportive of our brand, she adds. 

All shoes are especially designed for the show by LewreBespoke. A High Gratitude to Volkswagen Malaysia for inviting me as Alia Bastamam is indeed one of my favourite local designer and i was really looking forward to witness her runway show here lively! xoxo :)

with Mr Arief Halim. check his out at Mr Artgineers

forever fanning, again and again Mr Awal Ashaari :)

and of course this lovely Scha Al Yahya as well. looking so pretty in a very gorgeous dress! :)

To be continue KL FASHION WEEK RTW 2015 DAY 4 

Photographed by SizzlingSuzai

xoxo