GET ATHLETIC THIS SPRING WITH FUNCTIONALITY AND STYLE AT H&M SPORT Spring is all about a new athleticism at H&M Sport, pushing fitness to the maximum with functional and stylish pieces for your best ever sporting season. Layering is the key as the weather warms up, with technical fabrics and functional details to help with performance whatever the sport of choice. Meanwhile H&M Sport for kids combines fashion and function with a feeling of fun. It’s all part of the newly expanded H&M Sport range, with the spring 2015 collection available from January 2, 2015 in selected H&M stores worldwide, as well as online. “Spring is about fresh possibilities at H&M Sport, whether you are mastering your favourite sport or trying something new. Layering is important for the best performance, whether it’s in the gym or out in the wilds,” says Petra Smeds, H&M Sport women’s designer. “Athleticism, strength and performance are the main inspirations for H&M Sport this spring, with pieces that work for the body no matter the level of skill. Functionality and technical details not only add an advantage, they also look great too,” says Jonas Blom, H&M Sport men’s designer
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