HM X AFC (All For Children) Collection and HM 13th Store in Malaysia

 

A FANTASY WORLD OF FASHION TO RAISE FUNDS FOR H&M AND UNICEF’S ALL FOR CHILDREN

This year’s All for Children collection at H&M offers an innovative new way of dressing up, creating a fantasy world of pieces with a contemporary edge. The active wear-inspired collection is for children of all ages, and will be available from October 30th in selected H&M stores worldwide, as well as online. 25% of the sales price from the All for Children collection will support UNICEF to help the most vulnerable children have a better future through education.

The collection is like an adventure into the woods, with pieces that use colour, texture and print to reflect the nature of the forest. The results are perfect for autumn play, like the padded down gilet that comes with a reflective feather print, while a terry sweatshirt with bat wings glows in the dark, and a jacquard-knit poncho is decorated like a folkloric owl.

“We wanted to show a totally new way of dressing up – one with style as well as imagination. It’s great that such fun pieces will raise funds for such an important cause,” says Emilia Mravec, designer, New Development.

Alert Malaysian, go and grab all these adorable pieces for your sweeties! thus, check the H&M Lot 10, Bukit Bintang on this coming 30th Oct 2014.

Yup as mentioned, H&M continues its nationwide expansion in Malaysia with the opening of 13th store at Quill City Mall, Kuala Lumpur on this 16th Oct 2014.

xoxo